Is it worth trying to pre-sell a book?

This is a question most indie authors would ask themselves at some stage. From the research I’ve done, pre-selling your book before it is released can give you the opportunity to begin building buzz and anticipation. You could get a jump start in sales and start building a fan base. In theory, by the time your book is released, your pre-sales could even place your book in the best selling charts!

Sounds great, but where does one start in achieving this?

Firstly, you have to write a book. Obvious, I know, but it is a necessity.

Once the book is written, it’s time to set up your pre-sale campaign by creating a sales page on your website. Spend time in writing a worthy description. Ensure your book cover stands out and draws the reader in. And if you have them, or can get them, compile testimonials.

These days, everyone wants and loves something for nothing, so offer a freebie with your pre-sale. This could be a free short-story, written by you or a writing buddy (this is a good way to help other authors too). Maybe you’ve got some resources or templates that you can offer. Put some thought into it and be a bit creative. The free item could possibly draw more readers to your book.

Offer your pre-sale readers the opportunity to read the book before the rest of the world gets hold of it. Allow them two or four weeks to read and, hopefully, review your book. They get first glimpse and you might get a review. It’s a win-win opportunity.

Think about offering a limited edition of the ebook to anyone who pre-orders your book. Perhaps include extra material or a different cover, or a coupon code for a discount for your next book.

Don’t forget to include a ‘buy now’ button on your sales page. How can people pre-buy if there’s no purchase button?

And once you’re all set up. Announce the pre-sale on your website and through email. And share it on Facebook, Twitter, and through any other online group you belong to. Start the buzz and hopefully the rest will take care of itself.

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